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maybelline
superstay gel
color system

Now nails bounce back and never crack with Maybelline's New SuperStay Gel Color System. It's a revolutionary gel wear with micro-flex technology that lasts 12 days long. No chipping, peeling or cracking. To showcase its strength and resilience, we put our model through a series of tough, every day situations that would have easily resulted in chipped or flaking nail polish from competitive brands. The 3-Step Gel Color System offers at-home prices for salon-quality finish. Maybelline's New SuperStay Gel Color System is tough as nails (pun intended). 

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Role: Concept, Design, Storyboard Development, On-Set Art Direction

CD - Art: Brian O'Reilly | CD - Copy: Robyn Dutra

Talent: Emily DiDonato

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