Mabel Tsang
ART/CREATIVE DIRECTOR

PALMER'S COCONUT OIL FORMULA BODY LOTION

Upon strategizing on a global concept to launch Palmer's New Coconut Oil Formula Body Lotion, we focused on the raw, natural ingredients of the new formula. The creative was set in a lush, tropical environment to highlight the natural benefits of the new formulation, as well as introduce Palmer's New Coconut Oil Formula which offers a seductive aroma. The result was achieving beautiful skin after being drenched in nature's finest ingredients.

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Role: Concept, Design, Script & Storyboard Development, On-Set Art Direction, Oversee Retouching, Post-Production Editing (TV)

CD - Art & Copy: Brad Eisenstein

Production: Footage Films

Talent: Alex Hanson