Nathan's famous
Nathan's Famous restaurants all around the world take pride in their food. There's a saying – "It's the food that makes us famous." As the lead creative on the account for 6 years, I took part in their 100th Anniversary celebration where I re-designed their menu boards, paper goods packaging and wall murals at their Surf & Stillwell Avenue flagship store. Challenged daily with designing compelling materials for their Limited Time Offer (LTOs) promotions, in-store/outdoor signage, brochures and Franchise materials. Also responsible for driving user engagement on their social media page through clever social content that were delivered on a monthly basis.
Role: Concept, Design, On Set Art Direction, Oversee Retouching, Content Creation (@originalnathans)
CD - Art: Brad Eisenstein
Photographers: Bill Milne, Cayla Zahoran (New York Cheesesteak), Jacqueline Ganz & Mabel Tsang (Social Media)
Photo: Photosbycate/iStock by Getty Images
@originalnathans
Limited time offer promos
National hot dog day
In honor of National Hot Dog Day, Nathan's appeared on 'FOX & Friends' with a recreation of their Coney Island facade right on FOX Square. The promotional segment hosted a two-person Hot Dog Eating Contest, a slew of carnival games, and free hot dogs served over an open grill for the ultimate fan experience.
