Mabel Tsang
ART/CREATIVE DIRECTOR

Following the triumph of Maybelline BB Cream, a series of revolutionary BB products continued to launch globally over the years. Challenged with the role of creating multiple TV campaigns marketed for different countries, each storyboard was edited to appropriately reflect that markets language, product packaging and formulation. The success of BB Stick placed Maybelline as the #1 leader in non-compact brands in Japan.

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Role: Concept, Design, Storyboard Development, Oversee Retouching, Post-Production Editing (TV)

CD - Art: Brian O'Reilly | CD - Copy: Katy Shesh

Talent: Emily DiDonato, Kemp Muhl, Julia Stegner, Gybzy Wanida Termtanaporn