MACKENZIE-CHILDS | Mabel Tsang

artist mug series

MacKenzie-Childs launched its first-ever Artist Mug Series in May 2023. This collaboration featured 4 artists, each with a different voice and point of view on life. Tasked with developing and delivering sponsored video ads, Facebook carousel, and IG Story for organic and paid posting. The assets encapsulate a strong introduction while showcasing each diverse artist's mug design. It's launch day video resulted in 20k impressions and an engagement rate of 3.8%! Artist Mug Series content continued to push weekly on the social content calendar remaining strong and saw huge success across Instagram.

Role: Layout Design, Video Concept, Post-Production, Video Editing, Motion Graphics, Sound Mixing

ECD: Raina Kerman | Copywriter: Linda Bien

Influencer Partners: @bijoukarman, @hippypotter, @charlyclements, @cocodavez

20k
impressions

3.8% engagement rate

launch videO:

wildflowers
Collection

The newest pattern to join the MacKenzie-Childs family - Wildflowers - offers a stunning combination of fun and whimsy. Tasked with creating Wildflowers Giveaway posts using existing brand photography, plus flat pattern graphics. Motion graphics and light animation executed in After Effects. Developed a series of Wildflower Launch Teaser Reels for Facebook and Instagram. Designed on-brand social assets for timely events, e.g. Mother's Day.

Role: Layout Design, Video Editing, Motion Graphics

ECD: Raina Kerman | Copywriter: Linda Bien

Influencer
Paid ads

In the past year, MacKenzie-Childs has expanded their Influencer program leveling-up their outreach and exposure. I work with brand channel leads to develop fresh and swoon-worthy content for Facebook, Instagram, and Pinterest. Each asset is well-thought-out, shortened, edited, color-correct, and sound mixed with a simple message added in for sponsored and organic needs. Using evidence, data, and research, sponsored ads are specifically crafted for both new customer acquisition and brand loyal followers.

Role: Layout Design, Video Concept, Post-Production, Video Editing, Motion Graphics, Sound Mixing

ECD: Raina Kerman | Copywriter: Linda Bien

Talent: Various Influencers with followers from 10K - 100K