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Life2000
The Life2000 from Community Surgical Supply is an ultra-lightweight, wearable ventilator for patients suffering from COPD. Due to its portability, the concept of "Able" was created – it is adjustABLE, wearABLE and livABLE. The objective was to drive consumer awareness about the versatility of the device, and how patients could have a better quality of life with The Life2000.
Role: Concept, Design, Storyboard Development, On-Set Art Direction, Post-Production Editing (TV)
CD - Art: Brad Eisenstein
Production: Footage Films
Talent: "Able" - Craig Woolridge, Sherrill Ducharme, Adabelle Ross, Tricia Merrick | "My Story" - Charles Wagner, Maximo Masefield
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UX/UI website design
Assigned with creating a website from start to finish to inform and draw potential customers using a mix of creating new digital assets created in-house by my team within the agency, and utilizing existing brand logo and graphics from the client. Based on user data acquired, simple user flow and navigation styles were developed. Wireframe mapped out the simplicity of having all information on one thread – the homepage. Each navigation tab also jumped users to the designated sections. A questionnaire was developed to gain insight on potential customers. Provided Q&A for Customer Call Center where informed staff were readily available to direct customers to the appropriate healthcare professional to gain access to this device.
Role: UX/UI Web Design (Figma), Concept, Design
Host Platform: Self-Hosted
