FEVER-TREE
As an award-winning Tonics and Ginger brand, Fever-Tree focuses on using only the finest ingredients and understand the importance of biodiversity when creating them. During the 2023 Holiday season, Fever-Tree and One Tree Planted partnered up to restore forest ecosystems in +20 iconic US National Forests. The mission? Global reforestation. With every Fever-Tree cocktail purchased at participating restaurants and bars across America, one tree would be planted. The initiative is one step closer to protecting habitat for biodiversity across America.
With all hands on deck, the creative team developed digital and social ads, promotional signage, mailers, point-of-sale marketing tools and presentation decks for a successful initiative.
Developed a whole range of sales and support material to reflect Fever-Tree's newly refreshed bottle labels while helping to drive sales and communicate with their customer base. Art direction and design exploratory included Fever-Tree's Amazon storefront, truck wraps, case bins, neck collars, retail posters, hotel menu inserts, and bar coasters. These are just some of the collateral created for their Tonics, Sparkling, and Ginger line.
Executional designS
