Essie nail color
and care
What started out as an idea to bring color to a world without it – eventually evolved. As Essie Weingarten developed newer collections like metallics, glittering top coats and professional products for nail care, we always sourced the perfect prop that captured the final finish of each polish for maximum effect. Every pour is meticulously captured on set and reconstructed in post-production to highlight the beauty of each shade. Materials developed include: print, out-of-home, e-blasts and web banners.
Role: Concept, Design, On Set Art Direction, Oversee Retouching
ACD - Art: Jessica Briggi | CD - Copy: Katy Shesh
Photographer: Darrin Haddad | Prop Maker: Mark Borow
greg delves
for essie
Collaboration with photographer, Greg Delves, for a series of imagery developed for Essie's Professional Products Division (PPD). These were educational shots supplied to manicurists and salon owners.
Role: Concept, On-Set Art Direction, Oversee Retouching
Photographer: Greg Delves
Talent: Yana, Holly Rokes, Jivelle Callender and Gabriella Lopez
